Close the Sale
Refining the sales process
An essential element in the Customer Lifecycle Marketing framework, closing the sale is more than just an exchange of money and exchange of documents
In a direct sales conversation the close involves clear communication, good presence and written documentation. In an e-commerce business, the close involves ensuring that there is a mechanism for collecting payments and processing the order. You need to ensure the process is intuitive and provides plenty of opportunity for up-sell and cross-sell before finalising the payment in a manner which "minimises friction" and cart abandonment.
Key characteristics of the 'close' phase
AUDIENCE - Hot
TARGETING - Those with purchase intent
IS ABOUT - Driving sales
GOALS - Successful conclusion of the sales process
Want to discuss the 'Close the Sale' phase in more detail? Contact us at firstname.lastname@example.org or phone 0274319131.