Close the Sale

Refining the sales process

An essential element in the Customer Lifecycle Marketing framework, closing the sale is more than just an exchange of money and exchange of documents

In a direct sales conversation the close involves clear communication, good presence and written documentation. In an e-commerce business, the close involves ensuring that there is a mechanism for collecting payments and processing the order. You need to ensure the process is intuitive and provides plenty of opportunity for up-sell and cross-sell before finalising the payment in a manner which "minimises friction" and cart abandonment.  

Key characteristics of the 'close' phase


TARGETING - Those with purchase intent

IS ABOUT - Driving sales

GOALS - Successful conclusion of the sales process


Want to discuss the 'Close the Sale' phase in more detail?  Contact us at or phone 0274319131.